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Evolution and Future Development of the Food Experience for Made in Italy and Japanese Products

Michele Bianco    Urbecom District Treviso, Italia    

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abstract

Guided by the results of a preliminary analysis on the effects of the pandemic on international markets, possible and foreseeable future scenarios have been imagined and investigated. With a special focus on Italy and Japan, we will analyse the innovative trends in the world of food that will guide future changes and developments, highlighting new approaches to consumption, the challenges to be faced in the new normal and the opportunities to be seized, under the perspective of the online approach. The objective of this speech is to investigate the evolution of the food experience for Made in Italy and Japanese products, identifying affinities and possible synergies between food and cultural styles, sharing points of reflection for strategic business development.

Published
Dec. 22, 2021
Submitted
July 21, 2021
Language
EN
ISBN (EBOOK)
978-88-6969-559-9