How Sushi Became Popular in Italy
The Role of Producers and Consumers
abstract
The diffusion of sushi in Italy is linked to the globalisation of sushi chefs and to the globalisation of fish markets that allows people to buy every kind of fish they need, without thinking about the damages they could provoke. The consumption of sushi underlines also the diffusion of Japanese cultural elements and the fascination for Japanese culture in Italy. In general, sushi is not only linked to economic strategies adopted by chefs and restaurant managers, but also to the diffusion in Italy of other Japanese cultural elements.
Keywords: Italy • Sushi • Globalisation • Restaurants • Consumption • Culture • Japan