Comunicazione e graphic design della Biennale di Venezia (1895-1950)

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Campo DC	Valore
dc.identifier	ECF_chapter_3364
dc.contributor.author	Fontana Cristina
dc.title	Comunicazione e graphic design della Biennale di Venezia (1895-1950)
dc.type	Capitolo
dc.language.iso	it
dc.description.abstract	Between 1985 and 1950 Venice Biennale was very focused on advertising and posters. In those early years advertising was organized by Antonio Fradeletto, Romolo Bazzoni and Augusto Sezanne, the official graphic designer of the pre-war biennials, that created also the Biennale brand. Over the years, communication strategies of the Institution developed due to personalities such as Pica, Maraini and Pallucchini. Biennale posters were fundamental to give visibility to the institution in the world. An accurate graphic design and an allusion to Venice contributed to spread a truly significant image of the exhibition.
dc.relation.ispartof	Storie dell’arte contemporanea
dc.relation.ispartof	Atlante delle Biennali
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2019-12-18
dc.identifier.uri	http://edizionicafoscari.it/it/edizioni4/libri/978-88-6969-367-0/comunicazione-e-graphic-design-della-biennale-di-v/
dc.identifier.doi	10.30687/978-88-6969-366-3/003
dc.identifier.issn	2610-9905
dc.identifier.eissn	2610-9891
dc.identifier.isbn	978-88-6969-367-0
dc.identifier.eisbn	978-88-6969-366-3
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Advertising
dc.subject	Advertising
dc.subject	Biennale
dc.subject	Biennale
dc.subject	Communication
dc.subject	Communication
dc.subject	Graphics
dc.subject	Graphics
dc.subject	Posters
dc.subject	Posters

Capitolo
open access

Comunicazione e graphic design della Biennale di Venezia (1895-1950)

Cristina Fontana Fondazione Teatro Comunale Città di Vicenza, Italia

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abstract

Between 1985 and 1950 Venice Biennale was very focused on advertising and posters. In those early years advertising was organized by Antonio Fradeletto, Romolo Bazzoni and Augusto Sezanne, the official graphic designer of the pre-war biennials, that created also the Biennale brand. Over the years, communication strategies of the Institution developed due to personalities such as Pica, Maraini and Pallucchini. Biennale posters were fundamental to give visibility to the institution in the world. An accurate graphic design and an allusion to Venice contributed to spread a truly significant image of the exhibition.

Pubblicato

18 Dicembre 2019

Lingua

ISBN (PRINT)

978-88-6969-367-0

ISBN (EBOOK)

978-88-6969-366-3

Keywords: Graphics • Biennale • Posters • Communication • Advertising

permalink: http://doi.org/10.30687/978-88-6969-366-3/003

Copyright: © 2019 Cristina Fontana. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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