Comunicazione e graphic design della Biennale di Venezia (1895-1950)
Between 1985 and 1950 Venice Biennale was very focused on advertising and posters. In those early years advertising was organized by Antonio Fradeletto, Romolo Bazzoni and Augusto Sezanne, the official graphic designer of the pre-war biennials, that created also the Biennale brand. Over the years, communication strategies of the Institution developed due to personalities such as Pica, Maraini and Pallucchini. Biennale posters were fundamental to give visibility to the institution in the world. An accurate graphic design and an allusion to Venice contributed to spread a truly significant image of the exhibition.