Ensino da língua portuguesa numa perspetiva intercultural
Uma proposta de atividades didáticas com base em materiais publicitários
This research aims at presenting a proposal of linguistic and intercultural education in Portuguese language, based on the comparison among Portuguese, Brazilian and Angolan advertisements. The Portuguese language is characterised by a great linguistic and cultural diversity: through this analysis we would like to develop activities directed at making the students conscious of the linguistic and cultural differences around the Portuguese-speaking world. By focusing on the relationship between advertising, language and culture, we aim at showing the didactic potentialities that a research like this could offer and a concrete proposal of activities that consider the results of this analysis.
Keywords: Intercultural competence • Portuguese language • Language learning • Language education • Advertising