Series | SAIL
Edited book | Journeys in Portuguese Language
Chapter | Ensino da língua portuguesa numa perspetiva intercultural

Ensino da língua portuguesa numa perspetiva intercultural

Uma proposta de atividades didáticas com base em materiais publicitários

This research aims at presenting a proposal of linguistic and intercultural education in Portuguese language, based on the comparison among Portuguese, Brazilian and Angolan advertisements. The Portuguese language is characterised by a great linguistic and cultural diversity: through this analysis we would like to develop activities directed at making the students conscious of the linguistic and cultural differences around the Portuguese-speaking world. By focusing on the relationship between advertising, language and culture, we aim at showing the didactic potentialities that a research like this could offer and a concrete proposal of activities that consider the results of this analysis.

Open access | Peer reviewed

Submitted: Oct. 2, 2019 | Accepted: July 28, 2020 | Published: Dec. 9, 2020 | Language: pt

Keywords Portuguese language Intercultural competence Advertising Language education Language learning

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