Collana | SAIL
Miscellanea | Travessias em língua portuguesa
Capitolo | Ensino da língua portuguesa numa perspetiva intercultural

Ensino da língua portuguesa numa perspetiva intercultural

Uma proposta de atividades didáticas com base em materiais publicitários

Abstract

This research aims at presenting a proposal of linguistic and intercultural education in Portuguese language, based on the comparison among Portuguese, Brazilian and Angolan advertisements. The Portuguese language is characterised by a great linguistic and cultural diversity: through this analysis we would like to develop activities directed at making the students conscious of the linguistic and cultural differences around the Portuguese-speaking world. By focusing on the relationship between advertising, language and culture, we aim at showing the didactic potentialities that a research like this could offer and a concrete proposal of activities that consider the results of this analysis.


Open access | Peer reviewed

Presentato: 02 Ottobre 2019 | Accettato: 28 Luglio 2020 | Pubblicato 09 Dicembre 2020 | Lingua: pt

Keywords Language educationAdvertisingIntercultural competencePortuguese languageLanguage learning


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