Home > Catalogo > magazén > 3 | 2 | 2022 > Re-inventare il museo e le sue narrazioni

Re-inventare il museo e le sue narrazioni

L’esperienza di Palazzo Grimani durante i lockdown

Valeria Finocchi    Museo di Palazzo Grimani, Venezia, Italia    

Marco Mazzocco    Museo di Palazzo Grimani, Venezia, Italia    



The essay analyses the impact of the COVID-19 lockdowns during the pandemic on the practices of museum storytelling in the context of social networks, particularly in relation to the Museo di Palazzo Grimani in Venice, Italy. The spring 2020 lockdown constituted a totally new situation for museums, whose forced closure caused the fundamental daily relationship with visitors to fail in an unexpected and all-encompassing way. At this juncture, social media have provided the space for an effective rethinking and reconstruction of the Museum’s narratives, starting from their inherent potential and the need to interpret the external need, though not to substitute a real on-site visit. This paper is based on a practical and direct experience, thus trying to benchmark the specific case study of Palazzo Grimani and inserting it into the wider academic literature that developed out of the challenges fostered by the pandemic.

Subtags: Communication Born digital artefacts Works of Art Image data Visualisation Participation Institutions Society Communities

16 Dicembre 2022
07 Novembre 2022
12 Settembre 2022

Keywords: StorytellingIronyCityTimingSocial networkMuseum

Copyright: © 2022 Valeria Finocchi, Marco Mazzocco. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.