magazén International Journal for Digital and Public Humanities

Rivista | magazén
Fascicolo monografico | 3 | 2 | 2022
Articolo | Re-inventare il museo e le sue narrazioni

Re-inventare il museo e le sue narrazioni


The essay analyses the impact of the COVID-19 lockdowns during the pandemic on the practices of museum storytelling in the context of social networks, particularly in relation to the Museo di Palazzo Grimani in Venice, Italy. The spring 2020 lockdown constituted a totally new situation for museums, whose forced closure caused the fundamental daily relationship with visitors to fail in an unexpected and all-encompassing way. At this juncture, social media have provided the space for an effective rethinking and reconstruction of the Museum’s narratives, starting from their inherent potential and the need to interpret the external need, though not to substitute a real on-site visit. This paper is based on a practical and direct experience, thus trying to benchmark the specific case study of Palazzo Grimani and inserting it into the wider academic literature that developed out of the challenges fostered by the pandemic.

Open access | Peer reviewed

Presentato: 12 Settembre 2022 | Accettato: 07 Novembre 2022 | Pubblicato 16 Dicembre 2022 | Lingua: it

Keywords Social networkCityTimingIronyMuseumStorytelling

Subtags Communication Institutions Communities Works of Art Society Visualisation Participation Born digital artefacts Image data

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