Journal | magazén
Monographic journal issue | 3 | 2 | 2022
Research Article | Re-Inventing the Museum and its Narratives
Re-Inventing the Museum and its Narratives
Abstract
The essay analyses the impact of the COVID-19 lockdowns during the pandemic on the practices of museum storytelling in the context of social networks, particularly in relation to the Museo di Palazzo Grimani in Venice, Italy. The spring 2020 lockdown constituted a totally new situation for museums, whose forced closure caused the fundamental daily relationship with visitors to fail in an unexpected and all-encompassing way. At this juncture, social media have provided the space for an effective rethinking and reconstruction of the Museum’s narratives, starting from their inherent potential and the need to interpret the external need, though not to substitute a real on-site visit. This paper is based on a practical and direct experience, thus trying to benchmark the specific case study of Palazzo Grimani and inserting it into the wider academic literature that developed out of the challenges fostered by the pandemic.
Submitted: Sept. 12, 2022 | Accepted: Nov. 7, 2022 | Published Dec. 16, 2022 | Language: it
Keywords Museum • Social network • Timing • Storytelling • Irony • City
Subtags Participation Image data Communities Society Communication Visualisation Works of Art Institutions Born digital artefacts
Copyright © 2022 Valeria Finocchi, Marco Mazzocco. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/mag/2724-3923/2022/06/005
