Collana | Studi e ricerche
Miscellanea | Imprese letterarie
Capitolo | Imprese e mito personale

Imprese e mito personale

Abstract

Considering the Jungian definition of ‘personal myth’ as a starting point for its hypothesis, the paper proposes a reading of the corporate identity that uses, at the same time, both the research tools offered by analytical psychology and the methods of literary criticism.


Open access

Presentato: 26 Giugno 2018 | Pubblicato 07 Dicembre 2019 | Lingua: it

Keywords MythLiterary criticismCorporateJungIdentity


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