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Imprese e mito personale

Beniamino Mirisola    Università Ca’ Foscari Venezia, Italia    

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abstract

Considering the Jungian definition of ‘personal myth’ as a starting point for its hypothesis, the paper proposes a reading of the corporate identity that uses, at the same time, both the research tools offered by analytical psychology and the methods of literary criticism.

Pubblicato
07 Dicembre 2019
Presentato
26 Giugno 2018
Lingua
IT
ISBN (PRINT)
978-88-6969-357-1
ISBN (EBOOK)
978-88-6969-356-4

Keywords: Literary criticismMythJungIdentityCorporate

Copyright: © 2019 Beniamino Mirisola. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.