Series | Studi e ricerche
Edited book | Imprese letterarie
Chapter | Imprese e mito personale

Imprese e mito personale

Abstract

Considering the Jungian definition of ‘personal myth’ as a starting point for its hypothesis, the paper proposes a reading of the corporate identity that uses, at the same time, both the research tools offered by analytical psychology and the methods of literary criticism.


Open access

Submitted: June 26, 2018 | Published Dec. 7, 2019 | Language: it

Keywords Literary criticismJungMythIdentityCorporate


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