Impresa e narrazione in Italia

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Campo DC	Valore
dc.identifier	ECF_chapter_3314
dc.contributor.author	Ferronato Giulia
dc.contributor.author	Panozzo Fabrizio
dc.title	Impresa e narrazione in Italia
dc.type	Capitolo
dc.language.iso	it
dc.description.abstract	Under the pressure of an increasingly crowded and noisy competitive environment, companies face new challenges and meet new communication needs. The application of storytelling techniques for managerial practice uses tools that pertain to the world of literature. However, this is anything but new since the stories of companies are deeply intertwined in narrative structures and recurring archetypes. Throughout this chapter we will present the application of storytelling to satisfy different business objectives, first of all as a means to enhance and communicate culture and brand identity. In addition we will give an overview of some of the main realities that populate the panorama of business communication in Italy.
dc.relation.ispartof	Studi e ricerche
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2019-12-07
dc.dateSubmitted	2019-06-26
dc.identifier.uri	http://edizionicafoscari.it/it/edizioni4/libri/978-88-6969-357-1/impresa-e-narrazione-in-italia/
dc.identifier.doi	10.30687/978-88-6969-356-4/005
dc.identifier.issn	2610-993X
dc.identifier.eissn	2610-9123
dc.identifier.isbn	978-88-6969-357-1
dc.identifier.eisbn	978-88-6969-356-4
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Business communication
dc.subject	Business communication
dc.subject	Companies
dc.subject	Companies
dc.subject	Narrative structures
dc.subject	Narrative structures
dc.subject	Storyteller
dc.subject	Storyteller
dc.subject	Storytelling
dc.subject	Storytelling

Capitolo
open access

Impresa e narrazione in Italia

Fabrizio Panozzo Università Ca’ Foscari Venezia, Italia

Giulia Ferronato Università Ca’ Foscari Venezia, Italia

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abstract

Under the pressure of an increasingly crowded and noisy competitive environment, companies face new challenges and meet new communication needs. The application of storytelling techniques for managerial practice uses tools that pertain to the world of literature. However, this is anything but new since the stories of companies are deeply intertwined in narrative structures and recurring archetypes. Throughout this chapter we will present the application of storytelling to satisfy different business objectives, first of all as a means to enhance and communicate culture and brand identity. In addition we will give an overview of some of the main realities that populate the panorama of business communication in Italy.

Pubblicato

07 Dicembre 2019

Presentato

26 Giugno 2019

Lingua

ISBN (PRINT)

978-88-6969-357-1

ISBN (EBOOK)

978-88-6969-356-4

Keywords: Storytelling • Storyteller • Business communication • Narrative structures • Companies

permalink: http://doi.org/10.30687/978-88-6969-356-4/005

Copyright: © 2019 Fabrizio Panozzo, Giulia Ferronato. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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