Since 2008, a research team of Management Department (Ca’ Foscari University of Venice) has been conducting various action-research projects to support the strategy reconsideration of many businesses, with the supervision of the author of the present paper. These experiences lead to the Significant Business Manifesto, which aspires to imagine a new entrepreneurial model for all the Italian businesses, but inspiring even for the single one. The proposed model is structured on gradually more actionable levels: vision, mission, strategy, and business model. Such levels should characterize the ideal type of Italian business and should guide the related questions which every actual business needs to answer.
Keywords: Business • Humanism • Identity • Meaning • Strategy Innovation