Series | SAIL
Edited book | Journeys in Portuguese Language
Chapter | Ensino da língua portuguesa numa perspetiva intercultural
Ensino da língua portuguesa numa perspetiva intercultural
Uma proposta de atividades didáticas com base em materiais publicitários
Abstract
This research aims at presenting a proposal of linguistic and intercultural education in Portuguese language, based on the comparison among Portuguese, Brazilian and Angolan advertisements. The Portuguese language is characterised by a great linguistic and cultural diversity: through this analysis we would like to develop activities directed at making the students conscious of the linguistic and cultural differences around the Portuguese-speaking world. By focusing on the relationship between advertising, language and culture, we aim at showing the didactic potentialities that a research like this could offer and a concrete proposal of activities that consider the results of this analysis.
Submitted: Oct. 2, 2019 | Accepted: July 28, 2020 | Published Dec. 9, 2020 | Language: pt
Keywords Intercultural competence • Portuguese language • Language learning • Advertising • Language education
Copyright © 2020 Angela Zanetti. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-461-5/008
