Collana | Studi e ricerche
Miscellanea | Imprese letterarie
Capitolo | Impresa significante
Impresa significante
Abstract
Since 2008, a research team of Management Department (Ca’ Foscari University of Venice) has been conducting various action-research projects to support the strategy reconsideration of many businesses, with the supervision of the author of the present paper. These experiences lead to the Significant Business Manifesto, which aspires to imagine a new entrepreneurial model for all the Italian businesses, but inspiring even for the single one. The proposed model is structured on gradually more actionable levels: vision, mission, strategy, and business model. Such levels should characterize the ideal type of Italian business and should guide the related questions which every actual business needs to answer.
Presentato: 26 Giugno 2019 | Pubblicato 07 Dicembre 2019 | Lingua: it
Keywords Identity • Strategy Innovation • Meaning • Business • Humanism
Copyright © 2019 Carlo Bagnoli. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-356-4/006
