Patrimonio archivistico e librario e nuove strategie di marketing (digitale)
Come ripensare la comunicazione
The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.
Keywords: Library • Audience engagement • Social • Archive • Audience development • Marketing • Digital strategy