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Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

Come ripensare la comunicazione

Anna Busa    Marketing & Digital strategist freelance; Univerisità di Bologna, Italia    

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abstract

The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.

Pubblicato
04 Dicembre 2020
Lingua
IT
ISBN (PRINT)
978-88-6969-467-7
ISBN (EBOOK)
978-88-6969-466-0

Keywords: Digital strategyAudience engagementAudience developmentLibrarySocialMarketingArchive

Copyright: © 2020 Anna Busa. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.