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I luoghi della memoria 2.0

Strategie di promozione social e digital della biblioteca e dell’archivio

Michela Corsini    Biblioteca comunale e Archivio storico comunale, Comune di Seravezza (LU), Italia    

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abstract

Bringing the new generations, the digital natives, to the ‘places of memory’ such as library and archive is a challenge that professionals face daily and which requires not only an update of the relative services but also an evolution of the strategies used by the librarian and by the archivist to promote and enhance these places and services. This is the experience of Seravezza (LU) made by social networks, ‘biblioselfie’, ‘bibliocalendars’, mannequin challenge and the stories of ‘Filomena la Pergamena’.

Pubblicato
04 Dicembre 2020
Lingua
IT
ISBN (PRINT)
978-88-6969-467-7
ISBN (EBOOK)
978-88-6969-466-0

Keywords: Marketing strategiesSocial networksArchivesPlaces of memoryLibrary

Copyright: © 2020 Michela Corsini. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.