I luoghi della memoria 2.0
Strategie di promozione social e digital della biblioteca e dell’archivio
Bringing the new generations, the digital natives, to the ‘places of memory’ such as library and archive is a challenge that professionals face daily and which requires not only an update of the relative services but also an evolution of the strategies used by the librarian and by the archivist to promote and enhance these places and services. This is the experience of Seravezza (LU) made by social networks, ‘biblioselfie’, ‘bibliocalendars’, mannequin challenge and the stories of ‘Filomena la Pergamena’.
keywords: Places of memory. Library. Archives. Social networks. Marketing strategies.
Language: itPublished: Dec. 4, 2020