I luoghi della memoria 2.0

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DC Field	Value
dc.identifier	ECF_chapter_4511
dc.contributor.author	Corsini Michela
dc.title	I luoghi della memoria 2.0. Strategie di promozione social e digital della biblioteca e dell’archivio
dc.type	Chapter
dc.language.iso	it
dc.description.abstract	Bringing the new generations, the digital natives, to the ‘places of memory’ such as library and archive is a challenge that professionals face daily and which requires not only an update of the relative services but also an evolution of the strategies used by the librarian and by the archivist to promote and enhance these places and services. This is the experience of Seravezza (LU) made by social networks, ‘biblioselfie’, ‘bibliocalendars’, mannequin challenge and the stories of ‘Filomena la Pergamena’.
dc.relation.ispartof	Studi di archivistica, bibliografia, paleografia
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing, Fondazione Università Ca’ Foscari
dc.issued	2020-12-04
dc.identifier.uri	http://edizionicafoscari.it/en/edizioni4/libri/978-88-6969-467-7/i-luoghi-della-memoria-20/
dc.identifier.doi	10.30687/978-88-6969-466-0/003
dc.identifier.issn	2610-9875
dc.identifier.eissn	2610-9093
dc.identifier.isbn	978-88-6969-467-7
dc.identifier.eisbn	978-88-6969-466-0
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Archives
dc.subject	Archives
dc.subject	Library
dc.subject	Library
dc.subject	Marketing strategies
dc.subject	Marketing strategies
dc.subject	Places of memory
dc.subject	Places of memory
dc.subject	Social networks
dc.subject	Social networks

Chapter
open access

I luoghi della memoria 2.0

Strategie di promozione social e digital della biblioteca e dell’archivio

Michela Corsini Biblioteca comunale e Archivio storico comunale, Comune di Seravezza (LU), Italia

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abstract

Bringing the new generations, the digital natives, to the ‘places of memory’ such as library and archive is a challenge that professionals face daily and which requires not only an update of the relative services but also an evolution of the strategies used by the librarian and by the archivist to promote and enhance these places and services. This is the experience of Seravezza (LU) made by social networks, ‘biblioselfie’, ‘bibliocalendars’, mannequin challenge and the stories of ‘Filomena la Pergamena’.

Published

Dec. 4, 2020

Language

ISBN (PRINT)

978-88-6969-467-7

ISBN (EBOOK)

978-88-6969-466-0

Keywords: Marketing strategies • Archives • Library • Social networks • Places of memory

permalink: http://doi.org/10.30687/978-88-6969-466-0/003

Copyright: © 2020 Michela Corsini. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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