Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

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DC Field	Value
dc.identifier	ECF_chapter_4510
dc.contributor.author	Busa Anna
dc.title	Patrimonio archivistico e librario e nuove strategie di marketing (digitale). Come ripensare la comunicazione
dc.type	Chapter
dc.language.iso	it
dc.description.abstract	The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.
dc.relation.ispartof	Studi di archivistica, bibliografia, paleografia
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing, Fondazione Università Ca’ Foscari
dc.issued	2020-12-04
dc.identifier.uri	http://edizionicafoscari.unive.it/en/edizioni4/libri/978-88-6969-467-7/patrimonio-archivistico-e-librario-e-nuove-strateg/
dc.identifier.doi	10.30687/978-88-6969-466-0/002
dc.identifier.issn	2610-9875
dc.identifier.eissn	2610-9093
dc.identifier.isbn	978-88-6969-467-7
dc.identifier.eisbn	978-88-6969-466-0
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Archive
dc.subject	Archive
dc.subject	Audience development
dc.subject	Audience development
dc.subject	Audience engagement
dc.subject	Audience engagement
dc.subject	Digital strategy
dc.subject	Digital strategy
dc.subject	Library
dc.subject	Library
dc.subject	Marketing
dc.subject	Marketing
dc.subject	Social
dc.subject	Social

Chapter
open access

Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

Come ripensare la comunicazione

Anna Busa Marketing & Digital strategist freelance; Univerisità di Bologna, Italia

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abstract

The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.

Published

Dec. 4, 2020

Language

ISBN (PRINT)

978-88-6969-467-7

ISBN (EBOOK)

978-88-6969-466-0

Keywords: Digital strategy • Audience engagement • Audience development • Library • Marketing • Archive • Social

permalink: http://doi.org/10.30687/978-88-6969-466-0/002

Copyright: © 2020 Anna Busa. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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