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Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

Come ripensare la comunicazione

Anna Busa    Marketing & Digital strategist freelance; Univerisità di Bologna, Italia    



The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.

keywords: Marketing. Digital strategy. Library. Archive. Social. Audience development. Audience engagement.

Language: it

Published: Dec. 4, 2020
permalink: http://doi.org/10.30687/978-88-6969-466-0/002

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License