Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

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Campo DC	Valore
dc.contributor.author	Busa Anna
dc.title	Patrimonio archivistico e librario e nuove strategie di marketing (digitale)
dc.type	Book Chapter
dc.language.iso	it
dc.description.abstract	The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.
dc.relation.ispartof	Studi di archivistica, bibliografia, paleografia
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.date.issued	2020-12-04
dc.dateAccepted	None
dc.dateSubmitted	None
dc.identifier.uri	http://doi.org/10.14277/978-88-6969-466-0/002
dc.identifier.issn	2610-9875
dc.identifier.eissn	2610-9093
dc.identifier.isbn	978-88-6969-467-7
dc.identifier.eisbn	978-88-6969-466-0
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.subject	Marketing
dc.subject	Digital strategy
dc.subject	Library
dc.subject	Archive
dc.subject	Social
dc.subject	Audience development
dc.subject	Audience engagement

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Patrimonio archivistico e librario e nuove strategie di marketing (digitale)

Come ripensare la comunicazione

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Anna Busa Marketing & Digital strategist freelance; Univerisità di Bologna, Italia

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abstract

The needs and behaviors of each of us are today strongly influenced by the new digital habits. For the library and the archive, understanding its language, expectations and needs is indispensable nowadays to rethink ways, tone of voice and contents of communication.

keywords: Marketing. Digital strategy. Library. Archive. Social. Audience development. Audience engagement.

Language: it

Published: Dec. 4, 2020
permalink: http://doi.org/10.30687/978-88-6969-466-0/002

This work is licensed under a Creative Commons Attribution 4.0 International License