Home > Catalogo > Innovation in Business, Economics & Finance > A New World Post COVID-19 > Artificial Intelligence and Data Analytics in Digital Business Transformation Before, During and Post COVID-19
cover
cover

Artificial Intelligence and Data Analytics in Digital Business Transformation Before, During and Post COVID-19

Kecheng Liu    Informatics Research Centre, Henley Business School, University of Reading, UK    

Hua Guo    Informatics Research Centre, Henley Business School, University of Reading, UK

DOWNLOAD PDF

abstract

Business activities have become highly dependent on the functions that digital technologies offer. The role and critical value of digital technologies such as artificial intelligence and data analytics are clearly witnessed during the COVID-19 pandemic. It is hard to just imagine what the world would become if there were no Internet and digital technologies during these times. The trend and potential value of artificial intelligence and data analytics to leverage and transform organisations are explored, with challenges identified and directions offered to make businesses ready to embrace future unknowns.

Pubblicato
31 Luglio 2020
Accettato
30 Giugno 2020
Presentato
03 Giugno 2020
Lingua
EN
ISBN (EBOOK)
978-88-6969-442-4