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Artificial Intelligence and Data Analytics in Digital Business Transformation Before, During and Post COVID-19

Kecheng Liu    Informatics Research Centre, Henley Business School, University of Reading, UK    

Hua Guo    Informatics Research Centre, Henley Business School, University of Reading, UK

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abstract

Business activities have become highly dependent on the functions that digital technologies offer. The role and critical value of digital technologies such as artificial intelligence and data analytics are clearly witnessed during the COVID-19 pandemic. It is hard to just imagine what the world would become if there were no Internet and digital technologies during these times. The trend and potential value of artificial intelligence and data analytics to leverage and transform organisations are explored, with challenges identified and directions offered to make businesses ready to embrace future unknowns.

Published
July 31, 2020
Accepted
June 30, 2020
Submitted
June 3, 2020
Language
EN
ISBN (EBOOK)
978-88-6969-442-4

Keywords: Data analyticsTechnology in pandemicArtificial intelligenceTechnology impactDigital transformation

Copyright: © 2020 Kecheng Liu, Hua Guo. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.