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Aspectos discursivos y léxicos de la publicidad turística en medios impresos

Sara Robles Ávila    Universidad de Málaga, España    

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abstract

This research is concerned with printed tourism advertisements, focusing on their characterization, discourse structure and the addressment to potential customers. Additionally, two lexical features are assessed: the use of foreign words (recurrence) and neologisms (persuasive and appellative effects). The analysis of a corpus of 500 advertisements has allowed us to reach these conclusions. Due to the influence of the digital media, advertisements present diverse textual structures depending on the richness of their linguistic component. Within lexis, there is a high number of foreign words (mainly terminological), which are grouped in thematic domains. Finally, the most usual processes to neologise have been identified, used by ideas men to catch the attention of potential addressees.

Accettato
22 Dicembre 2016
Presentato
28 Novembre 2016
Lingua
IT
ISBN (PRINT)
978-88-6969-170-6
ISBN (EBOOK)
978-88-6969-169-0

Keywords: NeologismAdvertisement discourseVocabularyLanguage of TourismForeign words

Copyright: © 2017 Sara Robles Ávila. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.