The Funeral in Contemporary Japanese Society
The Company-sponsored Funeral of the Founder. Arrangement and Creation of the Most Important Funeral Service in the Company’s History
The company-sponsored funeral represents a fundamental event in company’s life. In particular, the funeral of its founder presents some peculiar features in comparison with other types of company-sponsored funeral. In this paper, I will investigate the arrangement and the creation of the founder’s funeral through the analysis of three significant examples, namely the ceremonies for Matsushita Konosuke (Panasonic), Ibuka Masaru and Morita Akio (Sony).