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Persuasive Strategies in the National-Syndicalist Discourse: Y (1938-1945)

Carla Prestigiacomo    Università di Palermo, Italia    

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abstract

The Francoist Regime aimed to impose a system of inviolable values and norms by carrying out activities of control and self-control with the goal of legitimising and maintaining its power beyond the dictator’s death. With this objective, the regime intended to modify the mental attitudes and the dynamic components of individual identity. During this process of “massive and systematic manipulation”, the press played a fundamental role, given its capacity to influence the beliefs and actions of all social agents. In this context, feminine identity was of special importance and the Sección Femenina intended to re-construct it in the journal Y (1938-1945), influencing the ideas and behaviour of Spanish women during the dictatorship’s early years. Using the theoretical framework of linguistic pragmatics, critical discourse analysis and theory of argumentation, this article investigates the persuasive strategies adopted by the journal’s institutional enunciator.

Published
Dec. 4, 2019
Accepted
May 27, 2019
Submitted
Feb. 22, 2019
Language
ES

Keywords: PersuasiónPressIdentityPersuasionIdeologíaArgumentaciónArgumentationIdeology| PrensaIdentidad

Copyright: © 2019 Carla Prestigiacomo. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.