Storie dell’arte contemporanea

Series | Storie dell’arte contemporanea
Edited book | Storie della Biennale di Venezia
Chapter | Comunicazione e graphic design della Biennale di Venezia (1895-1950)

Comunicazione e graphic design della Biennale di Venezia (1895-1950)

Abstract

Between 1985 and 1950 Venice Biennale was very focused on advertising and posters. In those early years advertising was organized by Antonio Fradeletto, Romolo Bazzoni and Augusto Sezanne, the official graphic designer of the pre-war biennials, that created also the Biennale brand. Over the years, communication strategies of the Institution developed due to personalities such as Pica, Maraini and Pallucchini. Biennale posters were fundamental to give visibility to the institution in the world. An accurate graphic design and an allusion to Venice contributed to spread a truly significant image of the exhibition.


Open access

Published Dec. 18, 2019 | Language: it

Keywords Communication • Graphics • Biennale • Posters • Advertising

Copyright © 2019 Cristina Fontana. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

Permalink http://doi.org/10.30687/978-88-6969-366-3/003


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