Imprese e storytelling
Telling one’s identity is a strategy on which public and private companies have begun to invest for a long time. If storytelling has always been understood as a means of interpreting and transmitting the corporate values, we are now moving to storytelling intended as a tool for realizing the identity of the company itself, and this identity is read as a fluid narrative that develops through the stories of its employees and stakeholders. Besides, storytelling is the oldest form of communication between individuals, and it can date back to the origin of our social life: humanity has always made meaning through narration. This paper, starting from theoretical studies on storytelling and the narrative thinking, investigates some samples of organizational storytelling in order to understand what are the advantages of a narrative approach over the reality of those who do business.