Imprese e storytelling

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DC Field	Value
dc.identifier	ECF_chapter_3313
dc.contributor.author	Rigamonti Federico
dc.title	Imprese e storytelling
dc.type	Chapter
dc.language.iso	it
dc.description.abstract	Telling one’s identity is a strategy on which public and private companies have begun to invest for a long time. If storytelling has always been understood as a means of interpreting and transmitting the corporate values, we are now moving to storytelling intended as a tool for realizing the identity of the company itself, and this identity is read as a fluid narrative that develops through the stories of its employees and stakeholders. Besides, storytelling is the oldest form of communication between individuals, and it can date back to the origin of our social life: humanity has always made meaning through narration. This paper, starting from theoretical studies on storytelling and the narrative thinking, investigates some samples of organizational storytelling in order to understand what are the advantages of a narrative approach over the reality of those who do business.
dc.relation.ispartof	Studi e ricerche
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2019-12-07
dc.dateSubmitted	2019-06-26
dc.identifier.uri	http://edizionicafoscari.it/en/edizioni4/libri/978-88-6969-357-1/imprese-e-storytelling/
dc.identifier.doi	10.30687/978-88-6969-356-4/004
dc.identifier.issn	2610-993X
dc.identifier.eissn	2610-9123
dc.identifier.isbn	978-88-6969-357-1
dc.identifier.eisbn	978-88-6969-356-4
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Corporate stories
dc.subject	Corporate stories
dc.subject	Internal communication
dc.subject	Internal communication
dc.subject	Narrative mode
dc.subject	Narrative mode
dc.subject	Narrative paradigm
dc.subject	Narrative paradigm
dc.subject	Organizational storytelling
dc.subject	Organizational storytelling
dc.subject	Storytelling
dc.subject	Storytelling

Chapter
open access

Imprese e storytelling

Federico Rigamonti Università Ca’ Foscari Venezia, Italia

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abstract

Telling one’s identity is a strategy on which public and private companies have begun to invest for a long time. If storytelling has always been understood as a means of interpreting and transmitting the corporate values, we are now moving to storytelling intended as a tool for realizing the identity of the company itself, and this identity is read as a fluid narrative that develops through the stories of its employees and stakeholders. Besides, storytelling is the oldest form of communication between individuals, and it can date back to the origin of our social life: humanity has always made meaning through narration. This paper, starting from theoretical studies on storytelling and the narrative thinking, investigates some samples of organizational storytelling in order to understand what are the advantages of a narrative approach over the reality of those who do business.

Published

Dec. 7, 2019

Submitted

June 26, 2019

Language

ISBN (PRINT)

978-88-6969-357-1

ISBN (EBOOK)

978-88-6969-356-4

Keywords: Storytelling • Corporate stories • Organizational storytelling • Narrative mode • Internal communication • Narrative paradigm

permalink: http://doi.org/10.30687/978-88-6969-356-4/004

Copyright: © 2019 Federico Rigamonti. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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