Measuring Social Media Marketing Strategies of Christian Female Religious Leaders

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Campo DC	Valore
dc.identifier	ECF_article_8387
dc.title	Measuring Social Media Marketing Strategies of Christian Female Religious Leaders
dc.contributor.author	Da Rold Cristina
dc.publisher	Edizioni Ca’ Foscari - Venice University Press, Fondazione Università Ca’ Foscari
dc.type	Articolo
dc.language.iso	en
dc.identifier.uri	http://edizionicafoscari.it/it/edizioni4/riviste/journal-of-modern-and-contemporary-christianity/2022/1/measuring-social-media-marketing-strategies-of-chr/
dc.description.abstract	This work faces the question of how female Christian leaders are structuring their marketing social media oriented strategies. In particular, we examine the communication strategy of a Catholic nun, two Protestant leaders (one Methodist and one Lutheran) and a charismatic Christian within a megachurch. We explore three main aspects of the question: first, the ‘knots’ of their communication strategy (the number of products/services they offered as newsletters, books, podcasts, blogs…); second, the result of these strategies in terms of volume of their audience; and third, the topics they talk about and the use of SEO and ‘copywriting strategies’ to be more engaging. As an added value of this study, we tried to quantify each of these aspects.
dc.relation.ispartof	JoMaCC
dc.relation.ispartof	Vol. 1 \| Num. 1 \| Aprile 2022
dc.issued	2022-04-29
dc.dateAccepted	2022-04-26
dc.dateSubmitted	2022-03-14
dc.identifier.issn
dc.identifier.eissn	2785-6046
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.identifier.doi	10.30687/JoMaCC/1864-4239/2022/01/006
dc.peer-review	yes
dc.subject	Bobbie Houston
dc.subject	Bolz-Weber
dc.subject	Chittister
dc.subject	Hillsong
dc.subject	Houston
dc.subject	Joan Chittister
dc.subject	Marketing
dc.subject	McKenzie
dc.subject	Nadia Bolz-Weber
dc.subject	Social media
dc.subject	Vashti McKenzie

Articolo
open access peer reviewed

Cristina Da Rold Università degli Studi di Padova, Italia

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abstract

This work faces the question of how female Christian leaders are structuring their marketing social media oriented strategies. In particular, we examine the communication strategy of a Catholic nun, two Protestant leaders (one Methodist and one Lutheran) and a charismatic Christian within a megachurch. We explore three main aspects of the question: first, the ‘knots’ of their communication strategy (the number of products/services they offered as newsletters, books, podcasts, blogs…); second, the result of these strategies in terms of volume of their audience; and third, the topics they talk about and the use of SEO and ‘copywriting strategies’ to be more engaging. As an added value of this study, we tried to quantify each of these aspects.

Pubblicato

29 Aprile 2022

Accettato

26 Aprile 2022

Presentato

14 Marzo 2022

Lingua

Keywords: Houston • Nadia Bolz-Weber • Hillsong • McKenzie • Chittister • Bobbie Houston • Vashti McKenzie • Joan Chittister • Marketing • Bolz-Weber • Social media

permalink http://doi.org/10.30687/JoMaCC/1864-4239/2022/01/006

Copyright: © 2022 Cristina Da Rold. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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