Home > Catalogue > JoMaCC > 1 | 1 | 2022 > Measuring Social Media Marketing Strategies of Christian Female Religious Leaders
« previous article | next article »

Measuring Social Media Marketing Strategies of Christian Female Religious Leaders

Cristina Da Rold    Università degli Studi di Padova, Italia    



This work faces the question of how female Christian leaders are structuring their marketing social media oriented strategies. In particular, we examine the communication strategy of a Catholic nun, two Protestant leaders (one Methodist and one Lutheran) and a charismatic Christian within a megachurch. We explore three main aspects of the question: first, the ‘knots’ of their communication strategy (the number of products/services they offered as newsletters, books, podcasts, blogs…); second, the result of these strategies in terms of volume of their audience; and third, the topics they talk about and the use of SEO and ‘copywriting strategies’ to be more engaging. As an added value of this study, we tried to quantify each of these aspects.

April 29, 2022
April 26, 2022
March 14, 2022

Keywords: Nadia Bolz-WeberSocial mediaHoustonBolz-WeberJoan ChittisterMcKenzieVashti McKenzieChittisterMarketingBobbie HoustonHillsong

Copyright: © 2022 Cristina Da Rold. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.