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Prima dei social network. Autopromuoversi attraverso la stampa all’inizio dell’Ottocento

Valentina Dal Cin    Università Ca’ Foscari Venezia, Italia    

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abstract

Self-promotion also existed in the early nineteenth century, long before the invention of social networks, and it went through the press. Napoleon was certainly the most expert at using the press for self-promotion and propaganda, but he was not the only one. Alvise Mocenigo, Venetian patrician, prefect, senator of the Kingdom of Italy and creator of the model village of Alvisopoli, was no less so. His story exemplifies how it was possible to stand out within the Napoleonic elite through skillful use of the periodical press and publications that echoed one’s support for the regime.

Published
Oct. 23, 2023
Submitted
May 22, 2023
Language
IT
ISBN (PRINT)
978-88-6969-733-3
ISBN (EBOOK)
978-88-6969-727-2

Keywords: PressVenetian éliteNewspapersNapoleonic eraSelf-promotion

Copyright: © 2023 Valentina Dal Cin. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.