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Reframing Second-Wave Feminism Through Fashion Industry and Augmented Reality

Recent Trends in Judy Chicago’s Work

Margherita Fontana    Università degli Studi di Milano    



This article discusses the artistic approach of feminist artist Judy Chicago and her recent practice of re-enactment as a form of reframing. Reframing was a key methodological feature of American feminist art in the 1970s, aimed at repositioning women’s bodies and agency beyond patriarchal constraints. Chicago revolutionised minimalist aesthetics, domestic spaces and monumentality through a new understanding of women’s experience. Her most recent work includes partnerships with the fashion industry to create The Fertile Goddess setting for Maria Grazia Chiuri’s Dior and her first augmented reality installation, Rainbow AR, which continues the feminist rewriting process by exploring its possibilities and limitations in critical engagement with liberal feminism and progressive neoliberalism.

25 Settembre 2023
22 Giugno 2023
26 Maggio 2023

Keywords: Judy ChicagoFeminist artRe-enactmentAugmented reality

Copyright: © 2023 Margherita Fontana. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.