Collana | Studi e ricerche
Miscellanea | Traiettorie di sviluppo per le imprese agroalimentari: sfide, management e innovazione
Capitolo | Tendenze dei consumi e innovazione nell’industria agroalimentare
Tendenze dei consumi e innovazione nell’industria agroalimentare
Abstract
Analysing and understanding the evolution of the demand for food and beverage allows to make effective decisions conducive to product, process and service innovations and to novel strategies. Moving from the analysis of fifty years of expenses in food and beverages, the chapter singles out some macro trends that shape current consumption behaviours. In particular, the chapter focuses on the role of health, sustain‐ ability, tradition and authenticity in the evolution of markets.
Presentato: 08 Aprile 2024 | Accettato: 10 Giugno 2024 | Pubblicato 07 Novembre 2024 | Lingua: it
Keywords Sustainability • Convenience food • Agri‐food innovation • Traditional prod‐ ucts • Food consumption
Copyright © 2024 Christine Mauracher, Debora Slanzi. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.30687/978-88-6969-835-4/001
