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Narrating Negritude in a Transmedia Way: The Case of the Rapper Youssoupha

Francesca Aiuti    Università degli Studi Roma Tre, Italia    

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abstract

French rap music provides an original contribution to literary exposition, redefinition and re-adaptation. As a postcolonial product, rap music rehabilitates the memory of an often forgotten colonial past and offers a new transdisciplinary and post-colonial perspective on contemporary French society. Through his music, French-Congolese rapper Youssoupha enters into dialogue with French Martinican poet, author and politician Aimé Césaire, one of the founders of the Négritude movement in Francophone literature. Through the analysis of the albums Sur les chemins du retour (2007), Noir D**** (2012) and NGRTD (2015), the purpose of the present study is to investigate how Youssoupha unfolds and actualizes Césaire’s works and the concept of Négritude across multiple media channels.

Published
Dec. 19, 2022
Accepted
Oct. 3, 2022
Submitted
July 7, 2022
Language
FR

Keywords: NégritudeTransmedia narratologyRap musicAimé CésaireYoussoupha

Copyright: © 2022 Francesca Aiuti. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.