Identifying Travel Demand Priorities in Maritime Transport
A Behavioural Approach
This chapter deals with the analysis of hidden aspects of travellers’ behaviour that are the key determinant of the sustainability and efficiency of sustainable mobility policies. We propose to complement the typically descriptive approach of flow-based and/or time-series analysis with techniques for analysing perceptions and intentions that can provide insights on travellers’, such as the behavioural determinants or the perceived priorities. Together with the general description of two models, we will present an application concerning travellers between Italy and Croatia, an interesting case in which travellers can choose between maritime, air and land alternatives.