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Chapter

European Football After COVID-19



J. James Reade    University of Reading, UK    

Carl Singleton    University of Reading, UK    

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abstract

The European football industry has suffered an unprecedented shock from COVID-19. In this chapter, we reflect on how the sport’s administrators responded to the initial outbreaks and what lessons can be learned. We also look ahead to what football in the post-COVID-19 era could look like. We conclude that this largely depends on the decisions now facing the sport’s administrators and the powerful owners of the biggest football clubs: will they prioritise football as the inclusive and diverse game, at the heart of local communities? Or will their intrinsic financial interests dominate?

keywords: Soccer. Sports Economics. Sports Finance. Coronavirus. Sports Management.

Language: en

Submitted: June 3, 2020
Accepted: June 30, 2020
Published: July 31, 2020
permalink: http://doi.org/10.30687/978-88-6969-442-4/028

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License 

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