Series | Antiquity Studies
Edited book | Languages, Objects, and the Transmission of Rituals
Chapter | La selección de encantamientos en un libro de magia
Abstract
PGM VII is a Greek magical handbook which was composed by its principal scribe very carefully. The disposition and selection of prescriptions speak about the composition of the formulary with a plan in mind. In this article, the spells attributed to an author of prestige will be analyzed in order to put in question the belief that the magical handbooks written only in Greek demand a familiarity with international authors while the Demotic handbooks demand only for national authorities. PGM VII shows a preferred use of Hellenistic recognized authorities to “sale” better the prescriptions of the formulary, a marketing strategy that speaks of the “taste” of the potential readers.
Submitted: Nov. 8, 2016 | Accepted: Dec. 8, 2016 | Published July 12, 2017 | Language: it
Keywords Authoritative Tradition • Graeco-Egyptian Magical Formularies • Marketing Strategies • PGM VII • Hellenistic Magicians
Copyright © 2017 Raquel Martín Hernández. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.
Permalink http://doi.org/10.14277/6969-180-5/ANT-11-4