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Alla ricerca dell’impresa totale

Uno sguardo comparativo su arti, psicoanalisi, management

Carlo Bagnoli    Università Ca’ Foscari Venezia, Italia    

Beniamino Mirisola    Università Ca’ Foscari Venezia, Italia    

Veronica Tabaglio    Università Ca’ Foscari Venezia, Italia    

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abstract

This book aims to give a new meaning to corporate identity, presenting an alternative model of analysis and intervention which, through the alchemical system, borrowed from Jungian psychoanalysis and already applied in literature, is able to concentrate on the deepest roots of the company and extract a mythical patrimony, not only useful for the corporate storytelling but for the reconstruction of the identity itself.

Published
June 26, 2020
Language
IT
ISBN (PRINT)
978-88-6969-419-6
ISBN (EBOOK)
978-88-6969-418-9

Table of contents

June 26, 2020
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SEZIONE Ι – STRATEGIE DEL SIGNIFICATO
Carlo Bagnoli    Veronica Tabaglio   
June 26, 2020
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Carlo Bagnoli    Veronica Tabaglio   
June 26, 2020
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Carlo Bagnoli    Veronica Tabaglio   
June 26, 2020
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SEZIONE ΙΙ – FORME DELLA TOTALITÀ
Beniamino Mirisola   
June 26, 2020
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Beniamino Mirisola   
June 26, 2020
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Beniamino Mirisola   
June 26, 2020
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Postfazione
Alessandro Cinquegrani   
June 26, 2020
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