Home > Catalogue > Annali di Ca’ Foscari. Serie orientale > 58 | 2022 > China and COVID-19: Assessing a State’s Image Repair Strategies in a Global Crisis
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China and COVID-19: Assessing a State’s Image Repair Strategies in a Global Crisis

Chiara Pinardi    Studiosa indipendente    

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abstract

On 31 December 2019, China reported the emergence of a cluster of pneumonia of unknown cause in the city of Wuhan in the province of Hubei. As the novel disease turned into a global pandemic, China had to face a serious damage to its portrayed image of a responsible global power. Combining Benoit’s Image Repair Theory (IRT) with a contextual framework singling out cultural, societal and political variables that influence Chinese Communication Strategies (CCSs), the article pioneers the analysis of strategies adopted to respond to public image’s threats by adding an explicative nuance to their selection and reception.

Published
June 30, 2022
Accepted
May 27, 2022
Submitted
Feb. 28, 2022
Language
EN

Keywords: Crisis managementImage repairChinaCOVID-19Chinese communication strategiesDiplomacy

Copyright: © 2022 Chiara Pinardi. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.