The Role of Kazakhstani Society in the State Development

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DC Field	Value
dc.identifier	ECF_chapter_3818
dc.contributor.author	Bortolotti Lucia
dc.title	The Role of Kazakhstani Society in the State Development. An Overview of the Current Situation, Between Governmental Fickleness and Nation Branding Initiatives
dc.type	Chapter
dc.language.iso	en
dc.description.abstract	The following paper focuses on the current role of nation identity development in Kazakhstan in shaping decisions and directions of the government in the state development discourse from a nation branding perspective. After focusing on macro concepts of brand and nation branding in Kazakhstan, an analysis of the structural changes experienced by the country in 2019 is conducted. The main goal of this research is to highlight how local people’s nation identity perception can affect government branding projects. While nation branding is becoming a permanent feature of the government discourse, enhancing only the international image, the discrepancy is becoming more visible and local population can be highly affected by this branding strategies.
dc.relation.ispartof	Eurasian Studies
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing, Fondazione Università Ca’ Foscari
dc.issued	2020-10-22
dc.dateAccepted	2020-05-15
dc.dateSubmitted	2020-03-16
dc.identifier.uri	http://edizionicafoscari.it/en/edizioni4/libri/978-88-6969-454-7/the-role-of-kazakhstani-society-in-the-state-devel/
dc.identifier.doi	10.30687/978-88-6969-453-0/013
dc.identifier.issn	2610-8879
dc.identifier.eissn	2610-9433
dc.identifier.isbn	978-88-6969-454-7
dc.identifier.eisbn	978-88-6969-453-0
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	yes
dc.subject	Eurasia, Nazarbayev
dc.subject	Eurasia, Nazarbayev
dc.subject	Kazakhstan
dc.subject	Kazakhstan
dc.subject	Nation Brand
dc.subject	Nation Brand
dc.subject	Nation Identity
dc.subject	Nation Identity
dc.subject	Protests
dc.subject	Protests
dc.subject	Society
dc.subject	Society

Chapter
open access peer reviewed

The Role of Kazakhstani Society in the State Development

An Overview of the Current Situation, Between Governmental Fickleness and Nation Branding Initiatives

Lucia Bortolotti Università Ca’ Foscari Venezia, Italia

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abstract

The following paper focuses on the current role of nation identity development in Kazakhstan in shaping decisions and directions of the government in the state development discourse from a nation branding perspective. After focusing on macro concepts of brand and nation branding in Kazakhstan, an analysis of the structural changes experienced by the country in 2019 is conducted. The main goal of this research is to highlight how local people’s nation identity perception can affect government branding projects. While nation branding is becoming a permanent feature of the government discourse, enhancing only the international image, the discrepancy is becoming more visible and local population can be highly affected by this branding strategies.

Published

Oct. 22, 2020

Accepted

May 15, 2020

Submitted

March 16, 2020

Language

ISBN (PRINT)

978-88-6969-454-7

ISBN (EBOOK)

978-88-6969-453-0

Keywords: Protests • Nation Brand • Society • Nation Identity • Kazakhstan • Eurasia, Nazarbayev

permalink: http://doi.org/10.30687/978-88-6969-453-0/013

Copyright: © 2020 Lucia Bortolotti. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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