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Wittgenstein’s Bridge

A Linguistic Account of Visual Representation

Michael Biggs    University of Hertfordshire, UK    

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abstract

This paper uses structure-mapping to bridge the divide between the analytical and visual culture traditions of image interpretation. Wittgenstein’s analytic ‘picture theory of meaning’ from his early period, and his cultural theory of ‘meaning as use’ from his later period are used to show that the terms similarity, analogy and metaphor can be applied to both image and linguistic interpretation. As a result, by the mapping of similarity and analogy onto the analytic approach, and by the mapping of metaphor onto the visual culture approach, a common linguistic ground for the comparison of these two approaches to image interpretation can be established.

Published
June 30, 2021
Accepted
April 26, 2021
Submitted
Feb. 10, 2021
Language
EN

Keywords: MeaningMappingMetaphorRepresentationSimilarityDescriptionExplanationStructureProjectionAnalogy

Copyright: © 2021 Michael Biggs. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.