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Regole prescrittive e funzioni descrittive: una stretta di mano necessaria tra diritto e psicologia

Gianluca Sicchiero    Professore ordinario di Diritto privato nell’Università Ca’ Foscari Venezia, Italia    

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abstract

The law protects the will of the parties from deceit and to this end it can make a contract become void. However, it does not specify how intense the deception must be; it also does not take into account the diversity of people this deception is directed at. The consumer code contains a much more detailed set of rules to protect consumers on a more general level.  However, even in this one, there are not tools to distinguish false advertising from legitimate advertising.  It is also the case where you might have a misleading advertising even when telling the truth.  This is because the law lacks concepts ranging from psychology, such as that of illusory competitive advantage.  More generally, there is a need for the lawyer to have assessment tools which belong to psychology, without which they are at risk of not being able to properly assess the phenomena of modern advertising.

Language
IT