Aspectos discursivos y léxicos de la publicidad turística en medios

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DC Field	Value
dc.identifier	ECF_chapter_776
dc.contributor.author	Robles Ávila Sara
dc.title	Aspectos discursivos y léxicos de la publicidad turística en medios impresos
dc.type	Chapter
dc.language.iso	it
dc.description.abstract	This research is concerned with printed tourism advertisements, focusing on their characterization, discourse structure and the addressment to potential customers. Additionally, two lexical features are assessed: the use of foreign words (recurrence) and neologisms (persuasive and appellative effects). The analysis of a corpus of 500 advertisements has allowed us to reach these conclusions. Due to the influence of the digital media, advertisements present diverse textual structures depending on the richness of their linguistic component. Within lexis, there is a high number of foreign words (mainly terminological), which are grouped in thematic domains. Finally, the most usual processes to neologise have been identified, used by ideas men to catch the attention of potential addressees.
dc.relation.ispartof	VenPalabras
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2017-06-26
dc.dateAccepted	2016-12-22
dc.dateSubmitted	2016-11-28
dc.identifier.uri	http://edizionicafoscari.it/en/edizioni4/libri/978-88-6969-170-6/aspectos-discursivos-y-lexicos-de-la-publicidad-tu/
dc.identifier.doi	10.14277/6969-169-0/VP-1-12
dc.identifier.issn	2610-9158
dc.identifier.eissn	2610-9948
dc.identifier.isbn	978-88-6969-170-6
dc.identifier.eisbn	978-88-6969-169-0
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	yes
dc.subject	Advertisement discourse
dc.subject	Advertisement discourse
dc.subject	Foreign words
dc.subject	Foreign words
dc.subject	Language of Tourism
dc.subject	Language of Tourism
dc.subject	Neologism
dc.subject	Neologism
dc.subject	Vocabulary
dc.subject	Vocabulary

Chapter
open access peer reviewed

Aspectos discursivos y léxicos de la publicidad turística en medios impresos

Sara Robles Ávila Universidad de Málaga, España

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abstract

This research is concerned with printed tourism advertisements, focusing on their characterization, discourse structure and the addressment to potential customers. Additionally, two lexical features are assessed: the use of foreign words (recurrence) and neologisms (persuasive and appellative effects). The analysis of a corpus of 500 advertisements has allowed us to reach these conclusions. Due to the influence of the digital media, advertisements present diverse textual structures depending on the richness of their linguistic component. Within lexis, there is a high number of foreign words (mainly terminological), which are grouped in thematic domains. Finally, the most usual processes to neologise have been identified, used by ideas men to catch the attention of potential addressees.

Accepted

Dec. 22, 2016

Submitted

Nov. 28, 2016

Language

ISBN (PRINT)

978-88-6969-170-6

ISBN (EBOOK)

978-88-6969-169-0

Keywords: Advertisement discourse • Neologism • Vocabulary • Foreign words • Language of Tourism

permalink: http://doi.org/10.14277/6969-169-0/VP-1-12

Copyright: © 2017 Sara Robles Ávila. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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