China According to China

« capitolo precedente | capitolo successivo »

Iscriviti alla newsletter

Campo DC	Valore
dc.identifier	ECF_chapter_1570
dc.contributor.author	Maschio Tobia
dc.title	China According to China. Web-Based Nation Branding of Chinese Culture, Geography and History
dc.type	Capitolo
dc.language.iso	en
dc.description.abstract	Confucius Institutes (CIs) are administered by Hanban/Confucius Institute Headquarters (Hanban), an organisation affiliated to People’s Republic of China (PRC)’s Ministry of Education. One of the main stated purposes of Hanban is the promotion and diffusion of Chinese culture and Mandarin language abroad through CIs activity, both cultural and didactic. In this respect, the Confucius Institute Online (CIO) website, with contents available in Chinese, English and other languages, serves as a powerful instrument in pursuing Hanban’s mission. As CIs are partially influenced by the PRC Ministry of Education in their policies and activities, they are thus subject to scrutiny on grounds of political motivation and are object of controversy. The main purpose of this paper is to investigate how the CIO website illustrates the main features of Chinese culture, history and geography. In doing so, the present analysis will contribute to a better understanding of the modus operandi adopted by Hanban when describing PRC in terms acceptable to PRC itself.
dc.relation.ispartof	Studi e ricerche
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2017-12-19
dc.dateAccepted	2017-02-01
dc.dateSubmitted	2017-09-26
dc.identifier.uri	http://edizionicafoscari.it/it/edizioni4/libri/978-88-6969-210-9/china-according-to-china/
dc.identifier.doi	10.14277/6969-190-4/SR-12-4
dc.identifier.issn	2610-993X
dc.identifier.eissn	2610-9123
dc.identifier.isbn	978-88-6969-210-9
dc.identifier.eisbn	978-88-6969-190-4
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	yes
dc.subject	China
dc.subject	China
dc.subject	Confucius Institutes
dc.subject	Confucius Institutes
dc.subject	Cultural diplomacy
dc.subject	Cultural diplomacy
dc.subject	Hanban
dc.subject	Hanban
dc.subject	PRC
dc.subject	PRC
dc.subject	Soft power
dc.subject	Soft power
dc.subject	Web-based charm offensive
dc.subject	Web-based charm offensive

Capitolo
open access peer reviewed

China According to China

Web-Based Nation Branding of Chinese Culture, Geography and History

Tobia Maschio Università Ca’ Foscari Venezia, Italia

VIEW PDF DOWNLOAD PDF

abstract

Confucius Institutes (CIs) are administered by Hanban/Confucius Institute Headquarters (Hanban), an organisation affiliated to People’s Republic of China (PRC)’s Ministry of Education. One of the main stated purposes of Hanban is the promotion and diffusion of Chinese culture and Mandarin language abroad through CIs activity, both cultural and didactic. In this respect, the Confucius Institute Online (CIO) website, with contents available in Chinese, English and other languages, serves as a powerful instrument in pursuing Hanban’s mission. As CIs are partially influenced by the PRC Ministry of Education in their policies and activities, they are thus subject to scrutiny on grounds of political motivation and are object of controversy. The main purpose of this paper is to investigate how the CIO website illustrates the main features of Chinese culture, history and geography. In doing so, the present analysis will contribute to a better understanding of the modus operandi adopted by Hanban when describing PRC in terms acceptable to PRC itself.

Pubblicato

19 Dicembre 2017

Accettato

01 Febbraio 2017

Presentato

26 Settembre 2017

Lingua

ISBN (PRINT)

978-88-6969-210-9

ISBN (EBOOK)

978-88-6969-190-4

Keywords: Web-based charm offensive • China • Hanban • PRC • Confucius Institutes • Soft power • Cultural diplomacy

permalink: http://doi.org/10.14277/6969-190-4/SR-12-4

Copyright: © 2017 Tobia Maschio. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

Citazioni verso questo capitolo

How to cite