Annali di Ca’ Foscari. Serie orientale
55 | 2019

Annali di Ca’ Foscari. Serie orientale
55 | 2019

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Topic
chevron_rightLanguages and Cultures of the Middle and Far East

Language
en

ISSN
chevron_right1125-3789

e-ISSN
chevron_right2385-3042

Online issue
Vol. 55 | Num. 1 | Giugno 2019

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Annali di Ca’ Foscari. Serie orientale | 55 | 2019

Made in Italy in Chinese Market
Emerging Issues for Italian Food

Antonio De Pin
Università Ca’ Foscari Venezia, Italia
dep@unive.it

DOI 10.30687/AnnOr/2385-3042/2019/01/016

Submitted 15 Feb 2019
Accepted 20 Jun 2019

Abstract

Considering the rapid changes in Chinese food habits, in both quantity and quality, the study aims to outline the market potentiality of the made-in-Italy food and focus on some emerging issues concerning Italian specialities that are characterised by higher competitiveness. Starting from the definition of made-in-Italy food, the paper addresses the topic of food safety, analysing policies and legislation. Following an approach from macro to micro aspects, market trends are highlighted, and a ranking analysis is carried out, emphasising the positioning of made in Italy. Concerns related to transaction costs, information asymmetry, and adverse selection are discussed and the Italian sounding phenomenon is addressed. Growing practices of unfair competition, such as food piracy, result in several forms of market failure, damaging the segmentation strategies of Italian companies. Findings propose an estimate of unfair business and offer special indexes of evaluation. Finally, policy and business implications are addressed, and attractive and multiple fields for future researches are suggested.

Keywords
Made-in-Italy food. Agricultural trade. Chinese market. Italian sounding. Halo construct. Information asymmetry. Transaction costs. Adverse selection. Food piracy.

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License 

Table of contents
×
Campo DC Valore

dc.contributor.author

De Pin Antonio

dc.title

Made in Italy in Chinese Market

dc.type

Journal Article

dc.language.iso

en

dc.identifier.uri

http://doi.org/10.14277/AnnOr/2385-3042/2019/01/016

dc.description.abstract

Considering the rapid changes in Chinese food habits, in both quantity and quality, the study aims to outline the market potentiality of the made-in-Italy food and focus on some emerging issues concerning Italian specialities that are characterised by higher competitiveness. Starting from the definition of made-in-Italy food, the paper addresses the topic of food safety, analysing policies and legislation. Following an approach from macro to micro aspects, market trends are highlighted, and a ranking analysis is carried out, emphasising the positioning of made in Italy. Concerns related to transaction costs, information asymmetry, and adverse selection are discussed and the Italian sounding phenomenon is addressed. Growing practices of unfair competition, such as food piracy, result in several forms of market failure, damaging the segmentation strategies of Italian companies. Findings propose an estimate of unfair business and offer special indexes of evaluation. Finally, policy and business implications are addressed, and attractive and multiple fields for future researches are suggested.

dc.relation.ispartof

Annali di Ca’ Foscari. Serie orientale

dc.relation.ispartof

Vol. 55 | Num. 1 | Giugno 2019

dc.publisher

Edizioni Ca’ Foscari - Digital Publishing

dc.date.issued

2019-06-27

dc.dateAccepted

2019-02-15

dc.dateSubmitted

2019-06-20

dc.identifier.issn

1125-3789

dc.identifier.eissn

2385-3042

dc.rights

Creative Commons 4.0 Attribution alone

dc.rights.uri

http://creativecommons.org/licenses/by/4.0/

dc.subject

Made-in-Italy food

dc.subject

Agricultural trade

dc.subject

Chinese market

dc.subject

Italian sounding

dc.subject

Halo construct

dc.subject

Information asymmetry

dc.subject

Transaction costs

dc.subject

Adverse selection

dc.subject

Food piracy

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55 | 2019

Table of contents