English Literature
5 | 2018

English Literature
5 | 2018

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Topic
chevron_rightLiterature

Language
en

ISSN
chevron_right2385-1635

e-ISSN
chevron_right2420-823X

Online issue
Vol. 5 | Num. 1 | Dicembre 2018

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English Literature | 5 | 2018

‘#DifferenceMakesUs’: Selling Shakespeare Online (and the Commerce Platform Etsy)

Blackwell Anna
DeMonfort University, UK
anna.blackwell@dmu.ac.uk

DOI 10.30687/EL/2420-823X/2018/05/002

Submitted 24 Nov 2018
Accepted 15 Dec 2018

Abstract

The mission statement of the online creative commerce platform Etsy declares its commitment to “using the power of business to strengthen communities and empower people”. Among the many handmade and vintage items sold on Etsy are 3,811 items quoting Helena’s description of Hermia from A Midsummer Night’s Dream (“and though she be but little, she is fierce”). This journal paper will examine the relationship between Shakespeare and the predominantly female crafts people who operate through platforms such as these as well as Shakespeare’s own depiction of female craft and handcrafted items. It seeks to explore the processes at work in Shakespeare-inspired merchandise and the relationship they claim to the play texts they adapt. The paper will continue by situating ‘female’ oriented creative work within the current political climate and exploring both the possibilities and limitations of craft as a vehicle for political resistance.

Keywords
Shakespeare. Adaptation. Sewing. Handcraft. Neoliberalism. Women. Feminism.

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License 

Table of contents
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Campo DC Valore

dc.contributor.author

Anna Blackwell

dc.title

‘#DifferenceMakesUs’: Selling Shakespeare Online (and the Commerce Platform Etsy)

dc.type

Journal Article

dc.language.iso

en

dc.identifier.uri

http://doi.org/10.14277/EL/2420-823X/2018/05/002

dc.description.abstract

The mission statement of the online creative commerce platform Etsy declares its commitment to “using the power of business to strengthen communities and empower people”. Among the many handmade and vintage items sold on Etsy are 3,811 items quoting Helena’s description of Hermia from A Midsummer Night’s Dream (“and though she be but little, she is fierce”). This journal paper will examine the relationship between Shakespeare and the predominantly female crafts people who operate through platforms such as these as well as Shakespeare’s own depiction of female craft and handcrafted items. It seeks to explore the processes at work in Shakespeare-inspired merchandise and the relationship they claim to the play texts they adapt. The paper will continue by situating ‘female’ oriented creative work within the current political climate and exploring both the possibilities and limitations of craft as a vehicle for political resistance.

dc.relation.ispartof

English Literature

dc.relation.ispartof

Vol. 5 | Num. 1 | Dicembre 2018

dc.publisher

Edizioni Ca’ Foscari - Digital Publishing

dc.date.issued

2018-12-17

dc.dateAccepted

2018-11-24

dc.dateSubmitted

2018-12-15

dc.identifier.issn

2385-1635

dc.identifier.eissn

2420-823X

dc.rights

Creative Commons 4.0 Attribution alone

dc.rights.uri

http://creativecommons.org/licenses/by/4.0/

dc.subject

Shakespeare

dc.subject

Adaptation

dc.subject

Sewing

dc.subject

Handcraft

dc.subject

Neoliberalism

dc.subject

Women

dc.subject

Feminism

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