La selección de encantamientos en un libro de magia

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DC Field	Value
dc.identifier	ECF_chapter_1093
dc.contributor.author	Martín Hernández Raquel
dc.title	La selección de encantamientos en un libro de magia. Sobre la autoridad acreditada en el PGM VII
dc.type	Chapter
dc.language.iso	it
dc.description.abstract	PGM VII is a Greek magical handbook which was composed by its principal scribe very carefully. The disposition and selection of prescriptions speak about the composition of the formulary with a plan in mind. In this article, the spells attributed to an author of prestige will be analyzed in order to put in question the belief that the magical handbooks written only in Greek demand a familiarity with international authors while the Demotic handbooks demand only for national authorities. PGM VII shows a preferred use of Hellenistic recognized authorities to “sale” better the prescriptions of the formulary, a marketing strategy that speaks of the “taste” of the potential readers.
dc.relation.ispartof	Antiquity Studies
dc.relation.ispartof	Storia ed epigrafia
dc.publisher	Edizioni Ca’ Foscari - Digital Publishing
dc.issued	2017-07-12
dc.dateAccepted	2016-12-08
dc.dateSubmitted	2016-11-08
dc.identifier.uri	http://edizionicafoscari.it/en/edizioni4/libri/978-88-7543-439-7/la-seleccion-de-encantamientos-en-un-libro-de-magi/
dc.identifier.doi	10.14277/6969-180-5/ANT-11-4
dc.identifier.issn	2610-8828
dc.identifier.eissn	2610-9344
dc.identifier.isbn	978-88-7543-439-7
dc.identifier.eisbn	978-88-6969-180-5
dc.rights	Creative Commons Attribution 4.0 International Public License
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
item.fulltext	with fulltext
item.grantfulltext	open
dc.peer-review	no
dc.subject	Authoritative Tradition
dc.subject	Authoritative Tradition
dc.subject	Graeco-Egyptian Magical Formularies
dc.subject	Graeco-Egyptian Magical Formularies
dc.subject	Hellenistic Magicians
dc.subject	Hellenistic Magicians
dc.subject	Marketing Strategies
dc.subject	Marketing Strategies
dc.subject	PGM VII
dc.subject	PGM VII

Chapter
open access

La selección de encantamientos en un libro de magia

Sobre la autoridad acreditada en el PGM VII

Raquel Martín Hernández Universidad Compluetense de Madrid, España

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abstract

PGM VII is a Greek magical handbook which was composed by its principal scribe very carefully. The disposition and selection of prescriptions speak about the composition of the formulary with a plan in mind. In this article, the spells attributed to an author of prestige will be analyzed in order to put in question the belief that the magical handbooks written only in Greek demand a familiarity with international authors while the Demotic handbooks demand only for national authorities. PGM VII shows a preferred use of Hellenistic recognized authorities to “sale” better the prescriptions of the formulary, a marketing strategy that speaks of the “taste” of the potential readers.

Published

July 12, 2017

Accepted

Dec. 8, 2016

Submitted

Nov. 8, 2016

Language

ISBN (PRINT)

978-88-7543-439-7

ISBN (EBOOK)

978-88-6969-180-5

Keywords: Marketing Strategies • Graeco-Egyptian Magical Formularies • Authoritative Tradition • PGM VII • Hellenistic Magicians

permalink: http://doi.org/10.14277/6969-180-5/ANT-11-4

Copyright: © 2017 Raquel Martín Hernández. This is an open-access work distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction is permitted, provided that the original author(s) and the copyright owner(s) are credited and that the original publication is cited, in accordance with accepted academic practice. The license allows for commercial use. No use, distribution or reproduction is permitted which does not comply with these terms.

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